Video · Matt Wolfe ·

His AI Made 20 Reels Before Breakfast

In a 'show me your workflow' episode, Matt Wolfe interviews builder Nate Herk about three AI workflows he uses daily. First, an automated short-form video editing workflow built with Claude Code that Herk says can produce around 20 reels in a single morning, handling ideation, scripting, B-roll selection, and AI-generated video. Second, an AI expert panel called The Roast Room used to make better decisions. Third, an AI social media manager that researches, creates, and publishes Instagram content. Herk explains his approach to building 'skills' by reverse-engineering proven work and using a 'golden dataset' (like model evals) to guide output, noting AI still lags behind humans in music and sound design.

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